Part two of my article on integrating existing business systems with your web site (a look at two recent clients).
Halderman Companies: Halderman (http://www.halderman.com) is a farm management and real estate company that employs managers to help existing farms manage their resources better, they also offer consulting services to major agricultural companies throughout the world. It is in this area where we assist them in integrating existing business systems with their web site.
We do this in two ways. First we tie their web site to their existing management database so that there are instant displays of information including farms and land for sale, recent sales and upcoming auctions. This information allows their customers to get instantly up-to-date information about what land is for sale and what auctions are going on.
All contact forms are structured in such a way that they can easily import this data into their customer contacts database.
Secondly we have created an extranet that allows their field mangers to enter checks, write invoices, etc. directly into their accounting system. They are using MAS200 and all entries are imported into this system from the web.
Shaw’s Knox Fertilizer: Shaw’s (http://www.knoxfert.com) is a fertilizer manufacturer in Indiana. There main audience is golf courses, but they also sell retail via a large network of distributors. In order to lessen the number of phone calls that are received by the main office we helped them to setup a quote system whereby their distributors are searchable by type of products and part numbers so that new customers can more easily get the information they need and place orders quicker.
We are working on a complete re-design of their site that will more readily separate the consumer and wholesale sides of their business. Along with this we will be implementing a more complete distributor datbase as well as a retail location finder.
Tying your web site to existing business systems is just one more way to make your website work for you. At Visionary Enterprises we work to help our clients more fully realize their goals of having a web site that is both informational and helpful to our clients and their customers.
