It seems everyone is talking about Social Media or Social Marketing today. So what can you do as a small business owner who doesn’t have time to even keep up on your web site, let alone working on setting up a blog or a Facebook page? Well why not do all three at once?

This idea of writing something once and using it in multiple ways is what the web is all about! These new technologies are supposed to make your life easier not harder!

How do we do this?

Let’s start with our website.

By setting up a blog on your site you can have up to date content that is changed daily or weekly if you prefer. Different people from your organization can add different posts to different categories eliminating the need for only one or a handful of people managing the entire site. Administrators can approve blogs giving them editorial control.

The blog can then be added to the home page or your site or any page you wish providing new, updated content to each page of your site.

So the first step above takes care of two issues at once – keeping your site content up to date and providing a blog for your site.

The next step is to make a Facebook page for your company or a Twitter page for your company. Once this is done you can link your blog directly to both of these allowing your blog to update both!

How is that helpful?

Well now we have a blog that is being edited in one location and is updating itself, your site, your Facebook page AND your Twitter account.

If this is a strategy you would like to employ to update your site and get better results in the search engines and better communication with your customers – give us a call today – 360-569-0260 – we can help!