If you are like me, you are constantly on the go, driving to clients office, networking events..etc. It should be no surprise that I have a GPS unit in my car. Recently I found a neat little app for my blackberry that is called Foursquare. This program uses your smart phone built in GPS device and uploads your current location to Google Maps. Whenever you visit a really cool place that has been entered into the Google Map listings (say, Visionary Web) you can click on a check in button and receive points. What is also neat is that when clicking on a very, very, very cool place (again Visionary Web) Google Maps also has your website address linked. The more you check in at the same spot, you can become mayor of where ever you are.
Currently website traffic is still dominated by the usual desktop, but a rapidly growing percentage is visiting websites through smart phones. A lot of websites are not optimized for mobile versions and as a result you are having incredibly high bounce rates (web site abandonment). Every business wants to utilize their website to bring in my sales and having Visionary Web create a custom made mobile edition is a great way to tap into this potential.
Foursquare is an example of mixing fun with business. Let’s say someone is out on their mobile device, playing Foursquare, they find your business on Google Maps. They click on it to check in, and also notice you not only have a website, but a mobile website.
Contact me, Sean at sflaherty@visionaryweb.com if you have any questions. Now if you excuse me, I need to make myself mayor of Visionary Web!