You might be wondering how we have Google ads on our site. I’ll tell you. This is Google’s Adsense program. It is easy money for you and your company. It works basically the same way as a pay-per-click search engine. You get paid for people clicking on the links.
After you sign up for your account and enter all of your business information etc., you can customize on how you want your Google Ads to look like. You can choose either an ad unit or a link unit. An ad unit could be a text ad, an image ad or both that relates to text on that specific page. And a link unit is just list of topics that relate to the information on that page.
One thing that you want to be careful of is posting competitors on your website. If you are a business that sells office supplies, you don’t want a bunch of other websites that sell office supplies on your website. So what you can do is Google has a “Competitive Ad Filter” area where you can enter a website address to be filtered, and then it won’t show up on your site anymore.
We have used Google Adsense for almost a year now, and it has been very beneficiary to us. We suggest if you aren’t enrolled in the Google Adsense program to sign up now.
