My week got off to a craptastic, wonderful beginning when I tried to start my car and the engine wouldn’t turn over. The first images in my mind was seeing 5 Benjamin Franklin’s with wings floating away, laughing at me as I would be forced to pay the mechanic for parts, labor and not to mention towing. I was fortunate to know that my problem was most likely that my ignition switch had failed. So I went on Google and typed in “Replacing Ignition switch Do it yourself”. I found multiple forums explaining how to do this, but for a mechanic newbie like myself, most of this was Greek to me. I’ve always learned something better if shown a visual of how to do it, than explained. So my next step was youtube. I type in the same search perimeters and I find this little gem.
What could have potentially cost 500 dollars plus who knows how long I would have been without a car, turned into $80.00 for the part and only 5 hours without a car. Ignition switch was replaced and I was back in business.
You tend to hear about videos going “viral” on youtube that help businesses get instant recognition and marketing companies promising you they will help you create the next internet craze video. The truth is, no one really knows the reasons what makes one simple little $25 budget video explode over the net while a $500,000 mass marketed version fails. Generally humor is used but if you are using 80% comedy and 20% trying to sell something, you are already at a disadvantage.
As you can see with the video I posted, it was a simple how to video. It was from a company that markets certain parts for GM models. From their viewed list you will notice that it has received over 17k views. While this is no where considered “viral”, that is indeed a healthy number. If you go by the traditional 10% model that out of 10 potentials, 1 person buys, this potentially nets you 1,700 sales for a product that costs $80.00. This equal outs to $136,000. The cost to make this video was probably $500-1000 range. So as you can see, the return on investment here is huge! So instead of wasting time and energy on making the next viral video, try focusing on simple how to videos explaining your niche product or service.
At Visionary Web, we are all about the return on investment for your website and development. We will work with you to help you reach your targeted audience beginning with a small website package, and as your website traffic grows, we will help you with what steps you can do next to expand your website. Whether it is a simple website update with a content management system that allows for you to embed how to videos, to blogs and shopping carts.
Don’t worry, I was able to put it all back together again.