Web Marketing

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Web Marketing

Tuesday, June 29th, 2010

For more information please click here to view our Search Engine document (PDF).

The success of your website depends on a great number for factors. Some web service providers focus on design, others on search engine optimization, and yet others on paid advertising. At Visionary Web we take a comprehensive approach. It’s no use to drive traffic to your website through the search engines if the site is not ready to engage the viewer and lead them to the next step of action. Of course, in converse, an engaging website is of little use if no one visits it. By considering the many factors that determine website success, Visionary Web helps customers chart a strategy that builds long-term viability and increased return on investment.

Visionary Web’s web marketing services include four primary areas of focus: Recruit, Engage and Retain, Convert, and Analyze.


The “Recruit” phase of your web marketing plan includes the strategies to be implemented to drive quality traffic to your website. We do this by focusing on Organic Search Optimization and Paid Search Advertising:

Organic Search Optimization

Organic search results are the results search engines return to searchers based on keyword relevancy and internal search engine algorithms for ranking websites. Search engines are not paid directly for these results. According to Forrester Research, over 80% of search engine clicks are on organic search results.

This statistic points to the importance of a well planned Organic Search Optimization Strategy; a strategy built upon well researched keywords and descriptions as well as standards-based tags and well written content. Visionary Web’s team has the experience to gain substantial organic search results.

Paid Search Advertising

Paid advertising on search engines (often referred to as “Pay-Per-Click”) is an important tool for driving qualified traffic to your website. For a well planned advertising campaign, the ROI (Return on Investment) can be substantial. Visionary Web focuses on the main players in the paid search field, including Google, Yahoo, MSN, and Ask. However, close attention is paid to each client’s specialty and needs and other advertising opportunities are explored for each client. Our goal is to maximize ROI by converting qualified paid search engine traffic into customers.

Engage and Retain

Once a prospect makes it to your website, what keeps the visitor on your website and what aspects of your website lead the visitor to take your desired action (ie. finalize a sale, submit user information, refer you to a friend, etc)? In this phase of web success, Visionary Web will work with you to understand your audience and to tweak, and in some cases redevelop, your website to engage visitors. Services may include content writing and customer feedback collection among other services.


The ultimate goal of your website should be to convert a visitor into a customer. In this phase of web success, Visionary Web will work with you to develop captivating offers that convert visitors into customers.


What part of the strategy is working and which parts are not working? Through extensive testing and tracking, Visionary Web will develop best practices for your website including the areas of traffic development, visitor engagement, and customer conversion. Through powerful web analytics applications, Visionary Web will work to maximize your ROI. Extensive baseline and ongoing progress reports are sent to customers to ensure ROI and long-term strategy development.

These services can’t exist in a vacuum. They most be modeled upon your other marketing efforts in order to maximize resources and coordinate strategies. Visionary Web strength lies in our years of experience, technical expertise, and marketing know-how. Contact us today to learn how we can help you develop a strategy for website success.

For more information please click here to view our Search Engine document (PDF).

Contact Us To Learn More