Google Analytics is a free tool that tells you how your visitors found your site, where they came from etc.
It provides a variety of different reports including an executive overview, E-commerce summary, a conversion summary and many more.
An executive overview shows the visits and pageviews, percentage of new and returning visitors, a geo map overlay which shows exactly where the visitor came from, and which site the visitor was on when they found your site.
An E-commerce summary shows the total revenue that you have accumulated from visits, the average revenue per transaction, the cities which have accounted for the most revenue etc.
An conversion summary shows the conversion rate for your site.Â It provides if your conversion rate has increased or decreased for a certain date range.Â This summary is very valuable if you have made changes to the site recently and then you can see if those changes have made an impact on your rate.
Sign up for Google Analytics now to analyze your sites’ productivity.