Blogging Tips!

Archive for the ‘Customer Links’ Category

Blogging Tips!

Thursday, May 12th, 2011

Here at Visionary Web, we encourage our clients to use as many tools as possible to connect to their customer base.  Blogging is a great way to inform customers and prospective customers about new and exciting things that are happening in your business.   Here are a few tips on  effective blogging shared with us by our friends at Panoramic Interactive.

How to write effective blogs

There is no doubt that a blog explosion has occurred. Anyone with internet access can effectively write down their thoughts on any subject and share those thoughts with the entire world.

It’s no surprise that many businesses have entered the blogosphere to try to capitalize on potential prospects and connect with their client base on a more personal level. In an age where social media is growing exponentially (and, make no mistake, blogging is in fact a social media platform), it would almost be a mistake for businesses not to engage their audiences through blogs.

It’s good to remember that any form of writing is a craft that must be learned, nurtured and grown. In that spirit, I’ve created a short list of items to think about when you’re blogging for your business. I call it the “5 Be’s for Business Blogging”:

  1. Be professional. You wouldn’t send an email to a client with misspellings, bad grammar or swear words. You shouldn’t blog like that either.
  2. Be informative. Don’t assume that everyone reads your blog religiously every day or every week. If you’re announcing a new product or upcoming event, use the journalistic code in your writing: Who, What, When, Where, Why and How. I like to throw in an addition to that code and I call it What’s Next? Make sure those questions are answered and you’re well on your way to an effective blog.
  3. Be assertive. It’s okay to project confidence about your company, services and products because it’s your specialty. If you aren’t confident about what you do, why would customers or clients come to you? However, remember it’s considered bad form to talk negatively about your competitors.
  4. Be conversational. Give your writing tone some character when it’s appropriate. Consider the products or services you provide and the customers who buy them. Define your niche and integrate that into your blog.
  5. Be interactive. The biggest mistake some businesses make is that they don’t encourage their readers or followers to interact. Ask your readers for comments and suggestions and (here’s the big one) answer them back. You will find that your customers and clients will appreciate the special attention you give them and respond positively.

The best way to think of blogging is as another form of customer service. You would do all of these things listed above if a customer was physically standing at your service counter. Treat your written words the same way and you’ll see results.

WordPress

Friday, February 25th, 2011

Using WordPress as a content management system has many advantages. Here are just a few:

•  Versatile/Flexible
WordPress is known for its flexibility. WordPress CMS is used by different companies worldwide. WordPress CMS, which has global presence can make every task easy as it helps in building ecommerce photo blog, magazines, portfolio website, news or article libraries and open gallery.

•  User Friendly
WordPress CMS, is SEO friendly and it has a feature called clean permalink structure. Most of the content management systems are not user friendly because of their complicated features. With WordPress CMS web design, you can easily assign different categories to articles, add sufficient tags to posts and many more.

•  Ease of Use and Reliable
It is known for its simplicity and ease of use, which ultimately builds multitude of followers. It saves a lot of time and requires less efforts.

•  URL Customization
URL customization is also a feature of WordPress. Basically, URL customization is all about putting keywords in your URL, which ultimately increases relevancy in search engines. For URL customization, all you need to do is to choose most influential keywords.

•  Easy and Rapid
Updates Rapid and Regular updates, always keep your website on the top. From time to time, all bugs and security problems need to be solved, to make your software more secured. Once these issues are solved, you can easily upgrade WordPress just by clicking a button of update.

•  Free Plug-ins
WordPress offers variety of free Plug-ins, which provides links to social media sites. These Plug-ins have certain benefits such as overall usability, SEO and easy back-end services.

Visionary Web utilizes WordPress in many of its sites for the reasons outlined above.   We believe that WordPress is one of the easiest tools to use to manage your site.  It is versatile and expandable.

Write us at sales@visionaryweb.com or call us today at 877-569-0260 to see how Visionary Web can assist you with your new WordPress site.

Google vs. Yellow Pages, Which is Better for Your Business?

Friday, February 25th, 2011

For more than a century consumers have, “let their fingers do the walking”, when it comes to finding everyday items and services.  In recent years, however,   more and more consumers are letting those same fingers do the walking on their keyboards using popular search engines such as Google to fulfill these same needs.

So what is an entrepreneur to do?  In an economy where every cent counts, in what market should business owners spend their precious advertising dollars?  While searching for an answer to this question, (on Google) I found this bit of information.

“Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.

What this means for business owners is even more obvious. If you own a business, regardless of whether it is based online or in a traditional brick and mortar store, you stand to gain more if Google has you on its results pages. You’d want to be right in the position for potential customers to find you quickly and easily.” (Google vs Yellow Pages- Which One Do People Use More?, 2010)

With this many users using Google on a daily basis, any business would do well to have a presence on the internet.

Let Visionary Web help you to develop your search engine strategies.  Or if you don’t have a site at all- call about our Small Business opportunities!

sales@visionaryweb.com

877-569-0260

Case Study: Precision Design

Thursday, June 24th, 2010

The Problem:

Precision Design, which offers custom laser cutting and etching services for name plates, logos and control panels, was using a program written in java script  to place orders on a X Y axes plane.  The problem with this program was that it did not take into account different browsers,  and resolution settings.  This resulted in incorrect terminal placings and countless hours wasted in long distance calls between client and Precision Design.

The Solution:

Sandy needed a customized program that would not be affected by type of browser or resolution of her clients.  Sandy worked with Visionary Web to develop a customized FLASH program that allowed for correct placing of terminals, mounts, board dimension, mounting hole diameters and even give them the choice to choose board colors.

The Results:

The new addition has cut down on long distance calling for Sandy and allowing for quicker turn around on completing her orders.  Her customers have all left positive comments on her site, one even goes on to comment on the customize program “(I) Really appreciate the customized editing. It made for an easy “remote” design process and unique look.”

PrecDesign

FLASH does more than just create visual eye candy for websites.  It can be used for creating games, watching videos, and as with Precision Design, customized programs for online ordering.

Do you think your business has needs that qualifies for our assistance?  Contact me Sean at sales@visionaryweb.com!